New look for Jeff’s Way

Jeff’s Way, the fundraising operation that we set up two years ago, is starting the new year with a new structure – and a new look.

Jeff’s Way was named in memory of Whitco founder Jeff Whitaker who died earlier that year. Jeff’s Way supports three pillars that supported Jeff’s career: education, security and opportunity. 

At the end of 2019, we set Jeff’s Way Up as a Community Interest Company or CIC. A CIC is a business that uses the funds it raises for the good of social objectives. In the last two years, we have raised £21,000 for good causes.

The launch of the CIC coincides with the announcement of a new Jeff’s Way initiative to help local businesses. See more here…  

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